Subway Is Testing A New Rebranding Campaign - 1476 Words

Overview On August 18, 2015, longtime Subway pitchman Jared Fogle was arrested under a child pornography investigation. Quick to respond, Subway communicated to press via public comment and Twitter on their stance. Hours after the arrest, Subway made public its separation from Fogle and its disgust and lack of knowledge of the crimes committed. Because of their quick response, while they were directly tied to Fogle, most of the negative response was placed on Fogle and not Subway. Moving forward, Subway is testing a new rebranding campaign in Australia that focuses on products, rather than a pitchman. Company History: In 1965, a 17-year-old medical school student, Fred DeLuca, opened up a submarine sandwich shop in Connecticut on a $1,000 loan from a friend. By 1982, the chain had opened up its 300th location. In 1984, the Subway sandwich chain was introduced overseas and by 1990, there were more than 5,000 locations. Today, Subway has the most sandwich restaurants in the world at 37,000 locations (3). Known for their freshly baked bread and healthy options, Subway restaurants are located in schools, malls, gas stations, airports and even zoos. In 1995, the Subway began its journey towards becoming a major supporter of motorsports. In 1996, www.subway.com was launched and was featured multiple times in the movie â€Å"Happy Gilmore† (3). In 1999, an article was written about an overweight college student who lost a large amount of weight eating nothing but Subway sandwichesShow MoreRelatedStrategic Marketing Planning for Non Profit Organization9605 Words   |  39 Pagesdisciplines, nonpro fit leaders often fail to understand what marketing can and can’t do for their organizations. Consequently, they hold some strange assumptions (e.g. â€Å"Our good work will sell itself †), unrealistic expectations (e.g., demanding to be in The New York Times once a week) and arbitrary funding theories (i.e., when fundraising is down, cut the communications budget). Compounding the challenge, few nonprofit managers recognize their lack of expertise in these areas. The same people who would neverRead Morepaul hoang answers72561 Words   |  291 Pagessubordinates to gain valuable experiences. Given the culture, the new HOD might be expected to be more democratic in his/her approach to conflict management, e.g. perhaps by using forms of empowerment. Conflict may also arise if the Principal uses external recruitment to appoint the new HOD. Any conflict between subordinates will most likely to be dealt with by the HOD, i.e. conflict is resolved within the department. The new HOD will therefore need to have good interpersonal and communicationsRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagespromoted aggressively to both companies and fans. This is an example of marketing a(n) ________. A) idea B) place C) luxury item D) event E) service Answer: D Page Ref: 5 Objective: 2 Difficulty: Moderate 9) The Malaysia, Truly Asia ad campaign that showcased Malaysias beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing. A) event B) property C) service D) place E) idea Answer: D Page Ref: 6 Objective: 2 AACSB: Analytic

Personality And Theory Of Personality Essay - 2250 Words

Personality Examined Personality is deeply complexing subject that cannot be easily summed up. There is no concrete right answer, or only one way to evaluate any given subject, as every aspect of personality has more than one view point or angle. Famous psychologists such as Freud, Adler, Jung, Erickson, Eysenck, and Skinner all shaped and conducted the research that would come together and be taught to generations as the foundations of personality and the theory of personality. To better understand the idea of personality, we are going to examine the six different cornerstones of personality. They consist of Nature versus Nurture, The Unconscious, You of the Self, Development, Motivation and Maturation. In this, no one theory is more valid than the other, and no one research has more validity than the other. In this paper each cornerstone will be examined using scholarly research. Foundations of Personality Nature Versus Nurture Before the concept of nature versus nurture can be broken down and examined, first there must be a proper understanding of both terms. In context of nature versus nurture, â€Å"nature† refers to a person’s biological factors, such as the hereditary factors passed down from the genes of their birth parents. Whereas â€Å"nurture† refers to an individual’s personal experience and environment that shapes them into who they are, and gave them a form of identity. Montag et al (2016), work suggests that while in some cases nurture can be an influence onShow MoreRelatedTheories Of Personality And Personality1039 Words   |  5 PagesTheories of Personality At one point in life, at a young age or as a resident in an elderly home, the question of who am I will arise. It is a convoluted mesh of thoughts and feelings that a person will go through before coming up with an answer. Some people may even experience cognitive dissonance in trying to explain different stages of life, while others will be comfortable in responding instantaneously with minimal cognition. In going through this process and drawing up the ‘who am I’ andRead MoreTheories On Personality And Personality2396 Words   |  10 PagesMany psychologist have different theories on personality and how personalities develops from childhood to adulthood. Alfred Adler, Alderian Psychology focuses on people’s effort to compensate for their self-perceived inferiority to others. Erik Erikson believed that personality develops in a series of stages. They all seem to play a part in the shaping of the social behavior of one’s personality, failure or succes s. Freud theory of personality reasons that the structures and conflicts in the humanRead MorePersonality Theory And Personality Theories1441 Words   |  6 PagesIntroduction Personality can be defined in many ways due to the individual and unique aspects of personality, and there is yet to be a definitive answer for what personality is and how it comes into being. Generally personality can be defined as the relatively constant, individual and unique characteristics and traits which present themselves to others in different circumstances. Due to the many unknown factors of personality psychologists have suggested many ways in which personality is created,Read MorePersonality Theory : Personality Theories2989 Words   |  12 Pages Personality Theories Personality Theories: Of the many varieties of personality theory on offer, do you think any offer distinct advantages over the others, and if so, why? The personality of the man has been under study since the existence of man himself. 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Read MorePersonality Theory And Personality Theories1845 Words   |  8 PagesIt is important for psychologists to understand the factors of personality to understand cognitive, emotional and behavioural characteristics required when treating clients. Personality is described as a range of characteristic that controls the way a person thinks, feels and acts that deliver coherence and direction in one’s life. A group of theorists once said, â€Å"each of us is in a certain respect like all other people, like some other people and like no other person who has lived in the past orRead MorePersonality Theory And Personality Theories3650 Words   |  15 PagesPersonality is the unique, relatively enduring internal and external aspects of a person’s character that influences behavior. Personality is something we deal with on a daily basis. We question people s behavior based on their motivations; like what childhood experiences did they go through to make them behave in a certain way. Many personality theorists present their own definitions of the word, personality, based on their own theoretical positions. These theorists try to explain people’s actionsRead MorePersonality Traits And Theories Of Personality1513 Words   |  7 PagesThe term personality has been defined several times in different ways throughout the history of psychology. A definition that captures much of what is meant by personality was described as â€Å"more or less stable, internal factors that make one person’s behaviour consistent from one time to another, and different from the behaviour other people would manifest in comparable situations† by Child (1968) (Eysenck, 1994). This definition is very broad and it includes personality traits as well as intelligenceRead MorePersonality Theories Of Personality Disorders1497 Words   |  6 Pagesdifferent theories of personality which scientists have developed in order to help explain how people think, feel, an d behave. The trait theory of personality is one that attempts to explain personality by identifying patterns of behavior that include relatively stable characteristics which in turn causes individuals to consistently behave in particular ways (Funder, 2015). While personality may change due to different situations or states, the trait theory proposes that overall personality characteristicsRead MorePersonality Theory Of Personality Development1325 Words   |  6 PagesMany personality theorists offered different explanations for human behaviors as well as established specific stages of personality development. However, person centered theory does not have a theory of personality structure, rather believes that it is essential to follow certain principles in order to develop the self-concept. Rogers’s theory of personality is based on the notion that all individuals have the innate ability to reach actualizing tendency and establish a self-concept, which is congruent

Changing Face of Indian Advertising Mascots Free Essays

Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one and all in India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up, doughboy the sweet little butler of Godrej Pillsbury, Gattu who build brand Asian Paint, Chintamani who endorsed ICICI, Sunny who is creating magic with Sunfeast. We will write a custom essay sample on Changing Face of Indian Advertising Mascots or any similar topic only for you Order Now The success of these mascots can be qualified by, the increase in the brand value of these brands consumer connect. Decline of mascot power The Indian market grew at a fast pace in nineties everything from pencils to cars, salt to luxury goods required an advertising campaign this was the time when we saw emergence of celebrity advertising and mascots lost their appeal. We also lived in a time when there was no argument regarding the fact that a celebrity can make or break a brand. The pampering and recognition given to the celebrity in the marketing of the product in some cases was even greater than the product itself. The advertising world, during this time strongly believed that the celebrities transfer their success, personality, status and power to the brand. They attributed reasons for the growth of celebrity endorsements to: †¢ Create great brand awareness for product †¢ Sustaining the brand image †¢ Stimulating and reviving brands †¢ Product association However, the advertising world also realized that many brand ambassadors does not practice what they preach and sometimes controversies and unpleasant incidents connected with the celebrity causes damage. It is also observed that over exposure and multiple endorsements too can damage the image of product. The Indian market which is saturated with celebrity endorsements has seen emergence of the mascots. Emergence of the mascots The courage and optimism that common man of R. K. Laxman portrays and a middle-class Indian, that Chintamani portrays is certainly unmatched but the new age mascots are more attractive, and trendy. The advertisers have become more creative with the use of animation. The new age mascots have a lasting appeal and create a whole new persona for the product. They manage the product as efficiently as a celebrity. Moreover, in the current marketing scenario when the celebrity charisma diminishing away the world of advertising is turning back to mascots. Celebrities get associated with too many products and therefore it is difficult to relate them with one particular brand, which is not the case with the mascots. For an example Shahrukh Khan endorse brands such as Pepsi, Airtel, Santro, Emami , and many more but Fido is just associated with 7Up. The strength of mascots lies in its uniqueness, and its power of effectively communicating the ethos of the brand like, Chintamani solves all our worries related to tax savings and good returns paving a new way for no chinta, Share Khan tell us how to smartly invest in stocks and reap rich dividends, Gattu with the brush in his hand and the smile on his face passes the message that a bright coat of paint will brighten up the house. Moreover the mascots are not as expensive as celebrities. The cost of creating these characters is as low as development of a normal commercial. Lowe Advertising creative director Delna Sethna claims that the first Chintamani ad cost around Rs 7 lakh. Moreover, the animated characters also give more scope for creative-flexibility. Mascots are dynamic and they adapt with changing times. We should acknowledge how the Amul girl in polka dots has changed overtime, and Fido has makeovers with the changing time. The advertising world has also observed that the popularity of any mascot is not only based on the response they get, but also depend on the fact that these faces have a higher recall value. Conclusion The Amul girl was born in 1967 is still a popular mascot. She may soon enter into the Guinness Book of World Records as the oldest campaign to survive in the market. This goes on to prove that the mascots are more appropriate brand ambassadors. The impact and success of the mascot, depends on how effectively it conveys the brand values and the ideals that consumers would associate with. How to cite Changing Face of Indian Advertising Mascots, Essay examples